SPECIALIST, ANNUAL & DIGITAL GIVING –

Title of the Job: SPECIALIST, ANNUAL & DIGITAL GIVING

Location: Ottawa, ON

Job Description: SPECIALIST, ANNUAL & DIGITAL GIVING
Competition number: J1024-0153
Department: Development
Status: Full-Time continuing
Hours: Monday to Friday, 9:00 a.m. to 5:00 p.m. (35 hours per week)
Annual/hourly salary: $73,900 – $92,300 (position with benefits and pension plan)
Closing date: November 3, 2024Introducing the National Arts Centre
The National Arts Centre (NAC) is Canada’s bilingual, multi-disciplinary home for the performing arts. The
NAC presents, creates, produces, and co-produces performing arts programming in various streams – the
NAC Orchestra, Dance, English Theatre, French Theatre, Indigenous Theatre, and Popular Music and
Variety – and nurtures the next generation of audiences and artists from across Canada. The NAC is located
in the National Capital Region on the unceded territory of the Anishinabe Algonquin Nation.
At the National Arts Centre, we believe the performing arts are vital to the human experience. A house of
dreams for the Canadian performing arts, we work with artists and arts organizations from across this land
to revitalize our sector.Curious to learn more? Read our 2023-2026 Strategic Plan, The Journey Ahead.Equity, Diversity, Inclusion, Anti-Racism and AccessibilityWe are on a journey, committed to ensuring that equity, diversity, inclusion, accessibility, anti-racism and
reconciliation with Indigenous peoples will guide our actions.The NAC welcomes applications from candidates who can help us meet our vision, and contribute to the
diversity of lived experiences, perspectives, and approaches. When you join the NAC, you will be part of
an inclusive community working hard to dismantle barriers to employees’ well-being, access, potential,
and success. The NAC actively seeks candidates who identify as women, Indigenous, Black, Persons of
Colour (IBPoC), members of 2SLGBTQIA+ communities, and people with disabilities. We encourage you
to self-identify in the recruitment process.Key activities:
The National Arts Centre Foundation is seeking a highly motivated and detail-oriented Specialist, Annual
& Digital Giving. This role will be responsible for integrated fundraising efforts and managing donor
engagement through annual and digital campaigns.The Specialist will also oversee the Donor Circle Membership Program, which offers exclusive
opportunities for its members and provides essential support to the Foundation in a changing
philanthropic landscape, this position offers a unique chance to contribute to shaping the future of giving
at the NAC and to advance our commitment to equity, diversity, and inclusion.Key Responsibilities:
1. Campaign Execution

• Develop, execute, and optimize annual giving campaigns, including both print and digital direct

mail, email appeals, telemarketing, and social media efforts, in collaboration with NACF
colleagues and vendor partners.

• Brief and oversee vendors in connection to the annual fund portfolio, ensuring deadlines,

campaign goals, and established KPIs are achieved. Lead the growth of monthly giving
programs, including developing and implementing acquisition, engagement, and retention
strategies. Plan and execute special fundraising campaigns, such as Giving Tuesday

• Collaborate on multi-channel donor communications, from appeals to stewardship touchpoints

such as newsletters and impact reports.2. Donor Circle Membership Program

• Administer the Donor Circle Membership Program, ensuring accurate member records, timely communications, and effective delivery of membership benefits.
• Cultivate and engage Donor Circle members, enhancing their connection to the NAC through personalized touchpoints, special events, and behind-the-scenes access to performances and rehearsals.
• Manage member renewals and upgrades, including a personal portfolio of donors giving $1,000 to $10,000 annually.
• Develop and implement cultivation, solicitation, and stewardship strategies to enhance long-term giving among Donor Circle members
• Collaborate with the Philanthropy team to foster long-term relationships and ensure the integration of the Donor Circle into broader fundraising efforts.
• Provide concierge-style support to donors in both official languages.

3. Planning, Budgeting and Reporting

• Contribute to the Foundation’s strategy, budget, and operational planning
• Track, analyze, and report on key performance indicators (KPIs) for annual and digital campaigns, ensuring objectives are met and making recommendations for improvements.
• Utilize data mining, segmentation, and testing strategies to optimize solicitation efforts and donor acquisition initiatives.
• Collaborate across Foundation teams to ensure the integrity and accuracy of donor data and work with CRM systems (Raiser’s Edge, Engaging Networks) for targeted campaigns.
• Prepare and update budgets, manage invoices, and support reporting and projections.

4. Collaboration and Innovation

• Work closely with the Director of Donor Engagement to identify new opportunities for digital fundraising.
• Stay current on trends and best practices in digital giving, proactively identifying opportunities to integrate these practices into the work
• Collaborate with the Audience Engagement team to integrate giving opportunities into NAC events, performances, and online content.
• Participate in developing and launching new initiatives that engage diverse and next generation donors.

Who can apply:
Persons residing in Canada and Canadian citizens residing abroad. Preference will be given to Canadian citizens.As part of NAC’s interview process, in-person interviews may be required. Please ensure to have the most up-to-date information on your résumé including your current email address.
The National Arts Centre (NAC) is committed to inclusive employee recruitment and selection. The NAC welcomes and encourages applications from people with disabilities. If you require accommodation during the selection process, please inform us as soon as possible and we will make every effort to fulfill your accommodation request.The successful candidate will be required to provide the original or a certified true copy of their education credentials as appropriate, along with proof of a valid Background Check as a condition of employment.
While we appreciate all applications, only those selected for an interview will be contacted by us.How to apply:
Please submit your cover letter and résumé online through the “Career Opportunities” section of our website at https://nac-cna.ca/en/careers.
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