Social Media Strategist

Title of the Job: Social Media Strategist

Location: Mont-Royal, QC

Job Description: Social Media Strategist
Maison Battat Inc. – Montréal QC.
At Battat, we’re in the business of making kids happy. Thanks to our team of dynamic, talented, and motivated individuals, we design and manufacture high-quality, educational, and innovative toys that kids and parents worldwide have loved for over 45 years!
Joining Battat means working in a multidisciplinary team within a growing privately-owned international company. It also means joining a stimulating workplace, full of professional challenges and the possibility to develop and grow.
We are looking for a highly motivated individual with a passion for social media to join an incredible team! You’ll be given the opportunity to work in a playful industry while being encouraged to let your creativity shine.
Your Role:As a Social Media Strategist, you will be responsible for developing, implementing, and managing the social media strategy for your portfolio of brands. This role involves creating engaging content, managing content calendars, coordinating with cross-functional teams, and analyzing performance metrics to drive growth and engagement.
Your Key Responsibilities:
Content Calendar Management:

• Develop and maintain content calendars for multiple platforms, including
• Instagram, TikTok, and Facebook
• Schedule and publish content in alignment with the overall marketing strategy

Content Creation:

• Create high-quality, engaging content, including videos, photos, and written posts tailored to each social media platform
• Write compelling captions and on-screen copy for video assets
• Being comfortable in front of the camera to create video content and engage with the audience is an asset

Community Engagement:

• Monitor social media channels and engage with followers to foster a vibrant online community
• Respond to comments, messages, and inquiries in a timely and professional manner

Influencer Marketing:

• Conduct research to identify potential influencers aligned with our brands and target audiences
• Execute outreach campaigns to establish and nurture relationships with influencers
• Develop creative and compelling influencer marketing campaigns to meet specific marketing objectives
• Coordinate the logistics of influencer collaborations, including content creation, timelines, and deliverables

Performance Analysis:

• Track and report on social media metrics and KPIs to evaluate the effectiveness of content and campaigns
• Use data-driven insights to optimize strategies and improve engagement and reach

Trend Analysis:

• Stay up to date with the latest social media trends, tools, and best practices
• Propose innovative ideas to keep content fresh and relevant

Collaboration:

• Work closely with the marketing team to align social media efforts with overall marketing and sales goals
• Collaborate with other departments and teammates to brainstorm ideas, map out content, build 360-degree campaigns, and ensure brand consistency

What we’re looking for:

• Post-secondary education in Marketing, Communications, or a related field;
• 3+ years of experience in social media management and content creation;
• An excellent level in English is necessary to communicate with external partners;
• Creative and strategic thinker with a passion for storytelling and digital media;
• Proficiency in using social media platforms (Instagram, TikTok, Pinterest) and tools (Sprout, Canva, Adobe Creative Suite);
• Ability to own and understand metrics and communicate findings internally;
• Excellent organizational, attention to detail, and time-management skills;
• Proven ability to effectively manage multiple projects;
• Ability to work independently and as part of a team in a fast-paced environment;
• Knowledge of the US consumer retail market is a plus!

Curious? Visit Battatco.com and explore our brands!
We offer a competitive salary based on experience, a generous group benefits package, and continued education.
Language of work for positions permanently located in Quebec
Knowledge of French is required for positions permanently located in Quebec so incumbents can communicate with their colleagues and suppliers in Quebec as necessary. French-language training is offered to all incumbents in permanent positions in Quebec who do not have a good knowledge of French.
Other language requirement
Another language is required for this position in order to communicate with clients and suppliers, who are mostly located outside Quebec.
We thank all applicants for their interest, however only selected candidates will be contacted.Maison Battat Inc.Battat is a privately owned international business located in Montreal that has been in North America for over 45 years. We are in the business of designing and manufacturing high quality educational and innovative toys and have experienced…

Company Name: Maison Battat

Salary:

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