SEO Analyst

Title of the Job: SEO Analyst

Location: Calgary, AB

Job Description: Are you a data-driven strategist passionate about optimizing search engine visibility and driving measurable results? Do you excel at leveraging SEO to enhance digital footprints and create competitive advantages?If you’re ready to unleash your SEO expertise in a role where analysis meets action, we want you on our team!Join us as an SEO Analyst and play a pivotal role in shaping our digital landscape. At Digital Shift, you’ll deploy your analytical skills and deep knowledge of SEO practices to amplify our clients’ online presence and ensure their content reaches and resonates with their target audiences. Your efforts will directly help convert visitors into paying customers, employing cutting-edge tools and data-driven insights.In this vital role, you’ll lead our SEO initiatives—from conducting thorough keyword research and executing robust local SEO strategies to optimizing content and monitoring performance metrics. Your contributions will significantly enhance our clients’ digital strategy and search engine rankings.Step into a role at Digital Shift where your expertise makes a tangible difference every day.Responsibilities:

• Conduct targeted keyword research using tools like Ahrefs, Semrush, Keyword Planner, and Moz.
• Perform competitive analysis to identify content gaps and areas for enhancement.
• Optimize web pages crafted by our content team, employing advanced on-page SEO techniques.
• Monitor key SEO metrics such as organic traffic, conversion rates, and time spent on page.
• Produce reports on performance metrics, aligning them with our SEO goals and benchmarks.
• Implement local SEO and link-building strategies, managing backlinks to boost online authority.
• Stay abreast of SEO trends and continuously update your skills with new tools and practices.

Requirements:

• 2-3+ years of solid experience as an SEO Analyst or in a similar role within digital marketing.
• Expertise in using SEO tools and platforms, with a strong grasp of keyword research, XML sitemaps, and webmaster tools.
• A strong understanding of search engine algorithms, ranking factors, and best SEO practices.
• Proven analytical skills to interpret data and make informed, strategic decisions.
• Experience with Google Business Profile optimization and familiarity with HTML, JavaScript, and advanced SEO techniques is preferred.
• A degree or diploma in Marketing, Business, or a relevant field.

This position is full-time and remote, and it is important that you are motivated, self-driven, and can meet deadlines while being responsive and connected using project management and team tools.About Digital ShiftSince our founding in 2007, Digital Shift has embraced a distinct approach to digital marketing. We cut through the typical agency nonsense, focusing instead on result-driven teams and fostering strong relationships that drive success. Our team is committed to creating an inclusive environment where diverse voices are not only heard but are also integral to our success. We collaborate to empower home service businesses in Canada and the US by helping them turn online searchers into customers.Join UsEmbrace a career where your work drives real change, and your well-being is always a priority. At Digital Shift, you’ll find a supportive community, dynamic challenges, and ample opportunities to grow both professionally and personally.Ready to make a real impact? Apply today and be a part of our growth story at Digital Shift!

Company Name: Digital Shift

Salary: $60000 per year

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