Senior Product Manager (Engagement Strategy) – Symend

Title of the Job: Senior Product Manager (Engagement Strategy)

Location: Calgary, AB

Job Description: We’re looking for a dynamic, visionary Senior Product Manager to join our team and lead the development of innovative products that revolutionize customer engagement using AI. In this role, you will shape the future of our high-impact products by driving product strategy, collaborating with cross-functional teams, and shaping the product roadmap. With a strong focus on balancing business goals and customer satisfaction, you’ll work closely with marketing, design, engineering, and data science to deliver exceptional user experiences. If you have a proven track record in product management, thrive in an Agile environment, and are passionate about AI, content personalization, and workflow automation, this is an exciting opportunity to make a real impact.Duties and Responsibilities include:

• Shape the vision for high-impact products, enabling users to design, deploy, and monitor customer engagement strategies using AI assistants.
• Continuously refine and contribute to the product roadmap, balancing feature improvements with business objectives.
• Partner with marketing to develop go-to-market strategies, from discovery to launch.
• Work with design, engineering, and data science/machine learning teams to build products that delight customers and drive business outcomes.
• Maintain a groomed backlog of prioritized features, improvements, and bugs.
• Set and follow best practices related to content management systems, orchestration/automation workflows, and email/SMS deliverability.
• Understand industry trends and emerging technologies and incorporate them into the customer engagement design and execution experience.
• Work with vendors and partners to improve the Symend product offering.
• Define and analyze metrics to measure product success and adoption; identify opportunities for improvement through data analysis and user research.

Education and Experience:

• Bachelor’s degree in Business, Finance, Information Technology, or related experience.
• 8+ years of Product Management experience with a proven track record of successfully launching and managing products and/or product lines.
• 2+ years of experience working on content management systems, content personalization, or workflow automation. (Experience integrating these AI/ML is an asset.)
• Experience working in an Agile/Lean software environment.
• Excellent communication skills, with the ability to communicate complex ideas to stakeholders at all levels of the organization.
• Strong leadership skills, with the ability to lead cross-functional teams and drive results.
• Data analysis and business intelligence experience are assets.

Key Competencies:

• A demonstrated track record of successfully delivering complex projects with demanding deadlines.
• Team player with the ability to adapt to changing priorities and goals.
• Superior project management skills and the ability to lead a team toward a shared goal/vision.
• Sharp analytical, problem-solving, and diagnostic skills.
• Outstanding communication, presentation, and leadership skills.
• Excellent organizational and time management skills.
• Creative thinker with a vision.
• Results-driven, detail-oriented, and self-directed.
• Business and Technically savvy, able to work with development and design team members.
• Demonstrated ability to manage multiple projects and priorities simultaneously.
• Demonstrated market success managing existing products and optimizing their performance.
• In-depth knowledge of Agile processes and principles.
• Ability to resolve conflicting user requirements.

Key Measures of Success:

• You set a clear vision, chart the course, and deliver continuous value to our clients and customers.
• You align stakeholders from the business, product, technology, and design early and often.
• You put ego aside when receiving client and customer feedback.
• You identify and validate problem domains before seeking problem-solution fit.
• You ensure product outcomes reinforce business objectives.
• You think laterally about how to reach outcomes and inspire those around you to do the same.

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Company Name: Symend

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