Senior Associate, Product Marketing – Nasdaq

Title of the Job: Senior Associate, Product Marketing

Location: Toronto, ON

Job Description: In this role, you will support the overarching product positioning and competitive differentiation for the Capital Markets Technology business across all stages of the buyer and customer journey. This includes the development of product marketing plans/playbooks, product content (web/newsletter/email copy, factsheets, videos, case studies, blog posts, reports, guides), sales collateral and training to support awareness, discovery, purchasing decision and exceptional customer experience/satisfaction.You will need to be able to communicate the product’s benefits, features and functionality to both internal stakeholders and external audiences and create compelling portfolio-wide propositions and programs to propel strategic conversations and multi-product sales.You will be part of the marketing team and expected to closely partner with product management, sales, and client success to develop client feedback mechanisms to continue to hone and enhance the product offering(s) and incorporate that feedback into marketing strategies, as well as with other marketing and communication functions to plan and collaborate around effective programs and campaigns.Primary Responsibilities:

• Collaborate with the Product Team to develop compelling, differentiated product messaging and positioning throughout the buyer’s journey.
• Develop and educate internal teams on our customer personas, the value propositions for each, and develop compelling messaging that will address their needs for the jobs to be done.
• Closely collaborate with Revenue Marketing team to build compelling, high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisition, as well as other marketing functions including Client Retention and Loyalty Marketing, Content Marketing, and Partnership & Analyst Relations Marketing to collaborate on product content towards different audiences, in multiple channels.
• Become an expert on the market, competitive landscape, and buyer needs and behaviors, with documented materials and regular presentations to educate internal teams.
• Conceptualize, write copy and provide art direction for educational and value-based product content for a variety of channels and purposes.
• Create compelling marketing content that maps to integrated marketing campaigns and product promotion themes (blogs, white papers, case studies, guides, emails, videos, webinar content and in-person events) and maintain development plan for resourcing and coordinated campaign planning.

Qualifications:

• Degree in science, business administration, marketing, or similar
• Have 2+ years B2B product marketing experience and proven success in launching new software/SaaS products and/or GTM product promotion across product lifecycles.
• Experience with competitive analysis, persona-based marketing and content generation.
• Excellent writing skills for creating content and collateral in American English, presentation, and verbal communication skills with an eye for quality, creativity and attention to detail.
• Successful track record of working in a collaborative, cross-functional team.
• Creativity with out-of-the box thinking and an interest in trying and learning new things.
• Self-directed, resourceful and accountable with a positive “can do” attitude.

Come as You AreNasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

Company Name: Nasdaq

Salary:

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