SENIOR ADVISOR, MARKETING AUTOMATION CAMPAIGNS – Temporary 18 months – Banque de développement du Canada

Title of the Job: SENIOR ADVISOR, MARKETING AUTOMATION CAMPAIGNS – Temporary 18 months

Location: Montreal, QC

Job Description: We are banking at another level.Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs.Choosing BDC as your employer also means:Flexible and competitive benefits, including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions, a Defined Benefit Pension Plan, a $750 wellness and health care spending account, to name a fewIn addition to paid vacation each year, five personal days, sick days as necessary, and our offices are closed from December 25 to January 1A hybrid work model that truly balances work and personal lifeOpportunities for learning, training and development, and much more…*This role is temporary for 18 months.POSITION OVERVIEWWe are looking for a creative and data-driven Email marketer to join our team. The ideal candidate will be responsible for developing and executing email marketing campaigns, managing marketing automation platforms and optimizing customer journeys. This role requires a deep understanding of email marketing best practices, automation tools and data analysis to drive engagement and conversions.CHALLENGES TO BE METCampaign development: Designing, implementing, and managing email marketing campaigns to drive engagement, retention and conversion.Marketing automation: Developing and managing marketing automation workflows, including both data management and triggered emails.Segmentation and targeting: Having a deep understanding of operational data to create segments that ensure targeted and personalized communication.Performance analysis: Tracking and analyzing email campaign performance metrics, providing insights and recommendations for optimization.A/B testing: Conducting A/B tests to optimize email content, subject lines, and send times.Compliance: Ensuring all email marketing activities comply with relevant regulations and best practices.Customer journey mapping: Developing and optimizing customer journeys across email and other digital channels.Reporting: Generating regular reports on email marketing performance and present findings to stakeholders.Tool management: Acting as a subject matter expert on the use of marketing automation tools and platforms, ensuring they are used effectively and efficiently.Continuous optimization: Identifying optimization opportunities within the Marketing Automation and Email team and follow through with a proposed action plan.WHAT WE ARE LOOKING FORProven experience in email marketing and/or marketing automationExperience or knowledge of the financial industry, entrepreneurship domain or B2B sector (an asset)Experience in coding: HTML, SQL, CSS, JavaScript (an asset)Experience working in Kanban or other agile methodologiesExcellent understanding of the ever-changing marketing automation landscapeAbility to take ownership of tasks and drive projects through to completionExperience managing multiple details and deadlines in a multitasked, fast-paced environmentWillingness to multitask and be flexible to take on varied responsibilitiesAbility to report on performance, analyze results and present insightsExcellent interpersonal communication and cross-functional collaboration skills to work effectively with partners, business units and stakeholders to achieve common goals Bilingualism (French and English).*Please note that temporary employees are not eligible to benefits.Proudly one of Canada’s Top 100 Employers and one of Canada’s Best Diversity Employers, we are committed to fostering a diverse, equitable, inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. If you require an accommodation to complete your application, please do not hesitate to contact us at .While we appreciate all applications, we advise that only the candidates selected to participate in the recruitment process will be contacted.

Company Name: Banque de développement du Canada

Salary:

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