Media Manager – Sobeys

Title of the Job: Media Manager

Location: Calgary, AB – Toronto, ON

Job Description: Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.Ready to Make an impact?We are looking for a Media Manager to support our Retail Media Network team. You will lead a team of Media Planners and Ad Ops Specialists, overseeing media plan development, campaign activation, and cross-functional collaboration. Your focus will be on optimizing processes and ensuring campaigns meet advertiser objectives while enhancing the tools necessary for successful execution.This position will be based in our office in Halifax, Nova Scotia. We offer a competitive salary along with a comprehensive benefits package. We will also provide relocation assistance for qualified candidates interested in making Nova Scotia their new home.Here’s where you’ll be focusing:

• Lead team of Media Planners and Ad Ops Specialists; Manage the day-to-day prioritization and operations of the team, in close collaboration with the RMN manager and the Head of Empire Media+
• Oversee the development of media plans, as well as the activation and deployment of campaigns across channels
• Manage strategic relationships with and ensure close collaboration with cross-functional teams (e.g., email, site, creative, sales) and 3rd party vendors where relevant (e.g., in-store digital screen deployment)
• Establish best practices to ensure that media plans meet advertiser objectives, campaign execution /activation is efficient, and campaigns are effectively optimized in-flight
• Own and further enhance all tools and capabilities required for campaign planning and activation (e.g., inventory tracker)
• Identify opportunities to continuously improve and optimize existing campaign planning, execution, and deployment processes (e.g., improvement of SLAs, automation of inventory reservation)

What you have to offer:

• Mandatory: 8+ years of work experience in an advertising campaign management role at an agency, adtech company, media network, or media publisher
• Strong hands-on experience with digital advertising, including multiple formats (video, search, banner), placements (e.g., on site, on email, in-store), buy/sell-types (auction-based, direct), media buying platforms (e.g., DV360, Meta, other social), and ad-serving tech platforms (e.g., GAM360, Criteo, Citrus Ads, AdButler)
• Experience planning and activating campaigns across onsite and offsite channels (e.g., allocating dollars against different channels to meet advertiser objectives, planning and reserving inventory across campaigns, deploying ads onsite and offsite)
• Familiarity with measurement of digital advertising campaigns (e.g., impressions, clicks, ROAS)
• Strong analytical and communication skills

At Empire we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:

• Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
• Access to Virtual Health Care Platform and Employee and Family Assistance Program.
• A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
• A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
• Learning and Development Resources to fuel your professional growth.
• Parental leave top-up
• Paid Vacation and Days-off

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.

Company Name: Sobeys

Salary:

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