Marketing Manager – Sun Life Financial

Title of the Job: Marketing Manager

Location: Toronto, ON – York, ON

Job Description: You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.Job Description:We are looking for a Marketing Manager who will report to the Director of Wealth & Insurance. In this role, you are at the forefront of team’s priorities, workflows and Client engagement strategies. You will use data and insights to create a hypothesis, communicate strategy, develop tactics, and drive the concept to market. You will steer analytics and insights to deliver results and translate them into impact statements, concluding one idea while catalyzing another.As a senior leader within the team, your work directly shapes team capacity and business goal achievement. Throughout delivery, you will actively manage stakeholder expectations (timelines, target setting, performance optimization, and impact reports), pivoting delivery to maximize value creation. You have a sense of curiosity about clients, their behaviour, articulated and unarticulated needs. You’ll work with work with a dynamic team to take on exciting initiatives that answer the challenge: “How can we better engage our Clients in taking action to reach their financial and retirement goals”. Together, we’ll build marketing strategies that will keep Sun Life ahead of the curve and support the Wealth business.What will you do?Business Management

• Own and develop marketing strategies that support key priorities.
• Lead and develop annual, quarterly and monthly business reviews on key initiatives
• Report results and elevate to impact statements (key drivers, key actions)
• Translate business asks into marketing strategies. Design Client engagement strategies to solve business problems or achieve business objectives. Socialize the strategies with stakeholders and subject matter experts to solicit feedback

Performance Marketing

• Champion a continuous improvement mindset across all marketing and client engagement performance levers (copy, design, capabilities, data linkages, UX, targeting)
• Implement Behavioural Economic principles to deliver a strong A/B pipeline
• Report on program or campaign successes with relevant data, insights and benchmarks.

Marketing Delivery & Flawless Execution

• Drive end-to-end delivery (ideation to execution) of client engagement campaigns across email, web, mobile, and call centre by leveraging data to create optimized target segments
• Manage, create (copy write, build in AEM) and curate marketing content through Creative Design and UX Design teams
• Contribute to ideation / brainstorming to build innovative marketing solutions.

Leadership

• Lead and live your work with an Owner’s Mindset (believe that your ideas and contributions matter)
• Champion the agile process (data-informed strategies that create unique Client and Organizational value) across partners network
• Strong leadership skills and proven experience in working across a cross functional team.
• Contribute to ideation / brainstorming to build innovative marketing solutions.

Stakeholder Management

• Collaborate effectively with stakeholders to produce best-in-class effective marketing outputs.
• Collaborate with agile marketing teams on creative themes and communication to deploy via electronic, web, print or video media.

What will you need to succeed?

• Strong analytical and problem-solving skills
• Excellent communication skills (campaign briefing, post-campaign presentations & reporting)
• Strong partnering and influencing approach to build and maintain relationships within Marketing and with key business partners
• Experience developing effective marketing strategies that drive measurable results through creative marketing ideas and solutions based on client and advisor insight
• Proven ability to interpret and apply insights about client and advisor journeys to identify marketing and business opportunities, track and report marketing effectiveness metrics
• Experience working in agile environment
• Knowledge of financial services industry, clients, products, services, distribution channels

What will be nice to have?

• 6-8 years of tier 1 marketing experience with strong experience in digital marketing
• Experience owning or contributing towards a P&L

• Familiar with AEM (Adobe Experience Manager), Tableau, and Wrike

What’s in it for you?

• We’re proud to be a

by Great Place to Work® Canada * Recognized in 2023 with the Most Trusted Executive team by Great Place to Work® Canada.

• Be part of our continuous improvement journey in developing the next greatest digital enterprise experience that is united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives.
• Flexible Benefits from the day you join to meet the needs of you and your family.
• Pension, stock and savings programs to help build and enhance your future financial security.

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to .At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.Salary Range: 78,000/78 000 – 128,000/128 000Job Category: MarketingPosting End Date: 10/10/2024

Company Name: Sun Life Financial

Salary: $78000 – 128000 per year

Apply for the job!