Marketing Manager

Title of the Job: Marketing Manager

Location: Toronto, ON

Job Description: Solving the most complex technology and business challenges is what Appficiency is about. As the top partner for creating the new industry benchmarks in the ERP Services, Appficiency is an Oracle NetSuite Alliance Partner with over 7 different industry and partner awards. We are a leader in both construction and manufacturing and as a top 5 Alliance Partner, we go to work each day solving the hardest industry problems and sharing these news-worthy achievements to set a higher bar for the professional services and software industry.The ValueAppficiency understands that people are our greatest strength. We always put our talented people first and invest heavily in their learning and career opportunities. We consistently provide amazing opportunities to learn, innovate and lead. We combine advice with action to develop experts that are knowledgeable and passionate about what they do. Appficiency is committed to developing a culture built on integrity, collaboration and growth, and is proud to be an equal opportunity employer. In addition, as part of our growing global network, there are opportunities to work with international teams and clients, or even help lead our global expansion.The GrindWe have been recognized for being the best at what we do, but we are working smart to do even better and that all starts with you. We are a rapidly growing company at the interchange of business and technology which requires entrepreneurial tenacity, motivation to learn, and enterprise building initiative.No matter your role, you will be an integral member of the team, focusing on engagements of varying sizes and across diverse industries. In our progressive environment, the projects you work on will drive your learning and accelerate your business acumen and technical expertise.The TalentYou are an enthusiastic and quick thinking leader, effectively implementing and overseeing a dynamic range of marketing initiatives. You are highly analytical and possess excellent market awareness with the proven ability to drive company brand growth. You are a collaborative leader, able to work effectively with cross-functional teams whilst staying focused on industry trends to ensure effective campaigns that resonate with Appficiency’s goals. You are an excellent communicator and a proven successful leader.The Commitment

• As a Marketing Manager you will lead and manage the go-to-market (GTM) initiatives, driving the planning, execution, and tracking of marketing programs
• Oversee the creation and management of high-quality marketing content, including webinars, whitepapers, case studies, presentations, blogs, and more.
• Elevate Appficiency’s brand presence by representing the company at industry conferences, corporate events, and other related forums.
• Develop and execute digital marketing campaigns across multiple channels, including email, social media, webinars, and events.
• Analyze marketing data and KPIs to measure the effectiveness of marketing campaigns and adjust strategies as needed.
• Establish and maintain relationships with key stakeholders in the NetSuite ecosystem, including NetSuite representatives,, and industry influencers.
• Manage and track marketing budgets and ensure that marketing activities align with overall business goals.
• Stay up-to-date with industry trends, competitive landscape, and customer needs to inform marketing strategies and tactics.
• Manage relationship with SDN team at NetSuite and relevant channel partners

The Essentials

• Bachelor’s degree in business administration, marketing, communications, or related field
• Demonstrated IT or application exposure and a working level of technical proficiency with enterprise applications
• 5+ years of experience in marketing, sales, or partner development
• Excellent written and verbal communication skills
• Demonstrated content creation, copywriting and editing skills
• Exceptional organization and time management skills, as well as attention to detail
• Ability to work effectively within a team, as well as independently in a fast-paced environment and manage competing priorities
• Experience in software industry, preferably in ERP or related B2B solutions

The Add-Ons

• Experience with NetSuite or within the NetSuite partner community
• We are a global company, so international experience is a plus
• Thrives in an entrepreneurial environment where personal drive and judgment need to be exercised daily
• Experience working closely with C-suite and executive leadership
• Bonus points: enjoys hard work and harder play

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Company Name: Appficiency

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