Marketing Communications Advisor (11 months) – Metro

Title of the Job: Marketing Communications Advisor (11 months)

Location: Toronto, ON

Job Description: Position Title: Marketing Communications Advisor (11 months)Requisition ID: 39859Career Group (ADSP): AdministrativeDivision: Qc – Fidélité et engagement consommateur (80300529)Department: Marketing and e-CommerceWork Location: METRO ON – 5559 DUNDAS STREET W (#A-DUND)Province: Canada : OntarioPosition Type: TemporarySummary:
The Personalized Communications group is responsible for managing and executing Metro inc.’s omni-channel customer contact strategy. An integral part of the loyalty team, this group’s mission is to use traditional and digital communications platforms to increase the diversity and number of customer contacts, as well as their respective performance. Our vision is to send the right offer, to the right customer, at the right time, in the right channel, to further personalize the customer experience.Specific Responsibilities:
– Coordinate and participate in the execution of several million e-mails determined by the targeted/personalized communications strategy aimed at members of Metro inc. loyalty programs and non-members.
– Participate in the development of the content plan, coordinate and execute different versions of customized newsletters for the banners under his/her responsibility. Work closely with the digital and marketing (brand) team to execute these newsletters.
– Work in collaboration with dunnhumby, the marketing teams and the digital team to ensure the smooth running of activities related to the coupon strategy.
– Work in collaboration with the Consumer/Member Services department to ensure proper communication to members regarding the various offers available through the initiatives under his/her responsibility. Follow up on complaints received regarding targeted communications.
– Develop work schedules and coordinate the execution of various initiatives.
– Follow up on budgets and schedules for projects under his/her responsibility.
– Participate in drawing up the annual loyalty plan and budget.
– In collaboration with the Senior Manager – CRM and the digital team, participate in the development and execution of the email strategy.
– Participate in the development of the communications content plan under his/her responsibility.
– In collaboration with the Senior Manager and dunnhumby, participate in the development of targeting briefs for projects under his/her responsibility.
– Actively participate in various multidisciplinary marketing meetings such as content, network contacts and seasonal marketing campaigns.
– Develop and present creative and production briefs to agencies and printers. Identify and manage risks/opportunities arising from these business relationships.
– Develop internal communications on targeted communications (e.g. communications to stores, customer service, etc.).
– Collate the results of the initiatives under his/her responsibility.
– Stay abreast of innovations in relationship marketing and loyalty programs in various industries.
– Monitor the competition for loyalty programs.Qualifications:
– Bachelor’s degree in marketing or communications
– 2-3 years’ experience in relationship and/or digital marketing
– Experience in retail and/or loyalty programs and/or digital platforms and/or food, an asset
– Proficiency in Microsoft Office suite
– Bilingualism (Must perform content validation, as communications must be translated into French for customers who require it)
– Strong organizational skills and attention to detail
– Ability to meet budgets and deadlines
– Ability to influence peers, synthesize and popularize ideas, particularly with audiences less familiar with loyalty building or targeted communication
– Curiosity, innovative spirit, and solution orientation
– Ability to work in a team
– Available to travel, when necessary, to MontrealAdditional Advantages:– Knowledge of the business environment
– Orientation to quality work/service
– Technical and professional knowledge
– Interpersonal communication
– Priority management
– Autonomy
– Creativity
– Innovation management
#LI-HybridThe responsibilities and relationships assigned to this role may change as is necessary to achieve Metro’s business objectives.METRO is committed to providing an inclusive work environment that reflects the communities we serve. The company values, respects and relies on the diversity of backgrounds, experiences, and points of view because it allows us to innovate, make better decisions and better understand our customers. We will consider qualified applications from all walks of life to build the best team.We encourage you to let us know if your current condition requires accommodation in the recruitment process so that we can accommodate you.Please note that we will only contact those whose applications are selected.We respectfully request that agencies do not contact us or send us unsolicited applications.METRO INC. is a food and pharmacy leader in Québec and Ontario. As a retailer, franchisor, distributor, and manufacturer, the Corporation operates or services a network of 953 food stores under several banners including Metro, Metro Plus, Super C, Food Basics, Adonis and Première Moisson, as well as 648 drugstores primarily under the Jean Coutu, Brunet, Metro Pharmacy and Food Basics Pharmacy banners, providing employment directly or indirectly to almost 90,000 people.Our five customer promises are simply that… promises to provide our customers with the best shopping experience possible. Under each promise are actions that support it.Our five customer promises:

• Great quality fresh products
• The people are great
• It’s easy to shop
• Customers get what they want
• Prices are good

Company Name: Metro

Salary:

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