L2 Content (Bilingual Search Marketing Strategist) – Telus

Title of the Job: L2 Content (Bilingual Search Marketing Strategist)

Location: Dartmouth, NS

Job Description: DescriptionSummary:We are seeking a French Search Strategist to bridge the gap between our SEM and SEO efforts, ensuring cohesive strategies across both paid and organic search channels in Canada’s French speaking markets. This role is essential in driving our search marketing initiatives in French-speaking markets, where we currently lack internal expertise.Key Responsibilities:

• Act as the primary liaison between the SEM and SEO teams, aligning strategies to optimize performance across all search-related activities
• Develop and execute comprehensive search strategies tailored to French-speaking markets, ensuring consistency and alignment with overall business goals
• Provide expert guidance on keyword targeting, content optimization, and ad placement to enhance visibility and conversion rates
• Monitor and analyze search performance, delivering actionable insights to improve campaign effectiveness in French-language search markets
• Collaborate with content creators, marketers, product owners, and analysts to integrate French search insights into broader marketing campaigns

Qualifications

• Fluent in French with a deep understanding of the French-speaking market’s search behavior and preferences in Canada
• Proven experience in both SEM and SEO, with a strong track record of success in driving results
• Knowledge of keyword research and use of keyword research tools (SEM Rush, Ahrefs, MOZ, Keywords Everywhere, Google Adwords)
• Excellent analytical skills and the ability to translate data into actionable strategies
• Strong communication skills in French and English to effectively coordinate and advise cross-functional teams

Salary Range: $56,000-$84,000Performance Bonus or Sales Incentive Plan: 12%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more …

A bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Technology SolutionsWe’re into seeing where technology can take us, so if you have ever imagined what the future of supply chain management, cybersecurity, the cloud and Internet of Things will look like, we want you to be part of the team that makes it happen.We are honoured to be recognized5G
TELUS’s fastest network. 5G enables a superior experience with fast downloads and richer multimedia applications6
Innovation centres across Canada that bring our team members together with customers, partners, start ups, universities, hospitals and fellow colleagues to tackle some of the biggest technological hurdles Canada will face in the near future.1
Million active users logging into My TELUS per month (consumer mobility).AccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

Company Name: Telus

Salary: $56000 – 84000 per year

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