EMAIL MARKETING AND E-COMMERCE COORDINATOR – La Vie en Rose

Title of the Job: EMAIL MARKETING AND E-COMMERCE COORDINATOR

Location: Montreal, QC

Job Description: Purpose of the roleUnder the supervision of the Director of E-commerce, the coordinator will be responsible for integrating and scheduling all upcoming newsletters for our site and helping with the execution of site.Key Responsibilities:

• Coordinate all daily activities, including the deployment of promotional campaigns, e-commerce ;
• Be responsible for quality testing and control;
• Optimize the customer experience by ensuring the constant improvement of the design, content, navigation, brand image, performance and functionality of the site;
• Regularly perform effective benchmark;
• Stay on top of e-commerce trends;
• Measure the performance of the website on an ongoing basis in order to identify problems and opportunities and thus propose solutions
• Manage the communication schedule for email channel to ensure alignment with traffic and conversion goals.
• Plan and execute all communication schedules.
• Build and manage email campaigns and customer audiences.
• Perform quality assurance on communications and handle change requests.
• Create data extension pages for upcoming contests.
• Ensure timely and accurate scheduling and execution of all CRM campaigns, adhering to business objectives and best practices.
• Develop and implement A/B and multivariate tests to optimize campaign performance and customer metrics.
• Assist in defining audience segmentation and targeting strategies for CRM campaigns.
• Collaborate with the e-commerce team to coordinate asset creation, copywriting, quality assurance, and testing.
• Contribute innovative ideas for new CRM strategies and tactics.

Your profile

• Digital marketing coordination: You have solid experience in coordinating digital marketing campaigns.
• Email marketing expertise: Email marketing is your area of expertise!
• Fashion industry knowledge: A valuable asset if you’ve worked in this exciting industry.
• Organization and prioritization: You’re excellent at juggling priorities while maintaining impeccable organization.
• Data-driven and problem-solving: You analyze, adjust, and find solutions based on concrete data.
• Adaptability and stress management: You thrive in a fast-paced, ever-changing environment, even under pressure.
• Collaboration and partnerships: Building strong, effective relationships with colleagues and partners is a priority for you.
• Proactivity and exceeding expectations: You’re always ready to go above and beyond, taking the lead on projects.

Requirements

• 3 years of experience in an e-commerce position;
• Experience with Optimizely (an asset);
• Basic knowledge of SEO (an asset);
• Basic knowledge of HTML
• Knowledge of Google Analytics (GA4).
• Experience with major email marketing platforms (Salesforce Marketing Cloud).
• Bilingual in French and English both spoken and written (The person will have to do marketing campaigns for the Canadian market).

Company Name: La Vie en Rose

Salary:

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