eCRM Specialist – Just Eat Takeaway

Title of the Job: eCRM Specialist

Location: Toronto, ON

Job Description: Ready for a Challenge?We do big campaigns with big impact, and your creativity is needed. Help us express our industry-leading brand across traditional and digital channels while taking our national and regional campaigns to the next level. Our tight-knit team of brand, copy, design, campaigns, digital, insights, and more will encourage your ingenuity in a fun and innovative environment. Ready to make a difference for customers, couriers, and restaurants across the country? Come hungry.Description:As a member of Skip’s eCRM Marketing Team, you will be responsible for executing eCRM campaigns within Lifecycle and Voucher campaigns as they line into overall business and eCRM objectives. You will work closely with the eCRM Strategist to build out plans, optimise and report on lifecycle, campaign, and real-time eCRM programs to meet customer retention targets, deliver incremental order volume and enable customer loyalty.What’s On Your Plate:

• Work closely with team members to execute on eCRM Lifecycle and Voucher initiatives that line into the overall business objectives.
• Implement actionable, measurable strategies for driving customer activation, frequency and reactivation for each market and communicate on progress and performance to stakeholders in a timely manner.
• Identify and execute on A/B testing opportunities.
• Leverage, promote and employ analytics to deliver measurable and profitable eCRM initiatives.
• Responsible for adhering to launch checklists before comms are shipped including testing functionality and targeting accuracy.
• Develop a deep understanding of our customers, including assisting with customer segmentation and audience targeting strategies.
• Track, monitor and report on campaign performance to improve ongoing CRM initiatives.
• Provide initiative and perspective for adoption of new innovative ideas to drive growth in the eCRM space.
• Stay up-to-date with and apply best practices in eCRM programs.
• Work closely with the Performance analyst and insights team to measure impact of eCRM programs and identify opportunities for future campaign performance.
• Support the facilitation/communication of key results from testing and implementation of voucher/lifecycle campaigns.
• Have a keen awareness of competitor eCRM programs including loyalty & reward eCRM programs.
• Ensure email compliance with CASL/CAN-SPAM/anti-spam and privacy regulations.
• Support eCRM specialist teammates as needed.

Recipe for Success:

• 2+ years of eCRM marketing experience.
• Proven knowledge of email and push notification standard methodologies.
• Experience with Braze or other marketing optimization tools is a must.
• Experience designing and executing A/B tests.
• Experience with thorough Quality Assurance (QA) processes.
• Strong attention to detail and organisational skills, including prioritising multiple projects and error-free deployment.
• Possess strong analytical skills, with the ability to independently derive insights from data.
• Ability to work well in a fast-paced environment and adapt quickly to change.
• Positive, ‘can-do’ attitude, with a history of anticipating problems and proactively finding solutions.
• Experience with Excel & Liquid is considered an asset.

The Candidate We’re Looking forIs a marketing player with a real passion for delivering performance and a clear customer focus.Comfortable prioritising tasks and managing multiple strands of work with a willingness to take on additional projects as needed.Takes a proactive approach to executing job responsibilities, prioritising urgent and important work.Is driven to take on new opportunities and challenges, with an appetite to learn, and the self-motivation to continue to develop and grow oneself and others.Is skilled at building strong working relationships with both internal and external stakeholders.Has a strong understanding of digital channels and platforms and how they fit into the digital marketing mix.Has strong analytical skills with the ability to interpret data and make actionable recommendations for the business.What It’s Like to work At Skip:Skip is the kind of workplace that garnered a “Top Places to Work in Manitoba” and it was no small coincidence. We set out to make this a place our employees are proud to tell their family and anyone who will listen that they work here. Skip team members feel pride knowing their input and uniqueness are not only embraced but make an impact on a major Canadian company and its satisfied customers. As the company grows, so do you — you meet and surpass new challenges every day.That’s just a small taste of what it’s like to work at one of Canada’s leading tech companies. If you’re hungry for opportunity, growth, and something meaningful in a dynamic, fun and challenging environment with global impact, we’d love to hear from you.Skip is proud to be an Equal Opportunity employer. Boxes are for pizza, not people. So however you identify and whoever you love, you are free to be you at Skip.We are committed to fostering a diverse and inclusive environment where all employees feel they truly belong and where everyone is included, seen, heard and respected.In keeping with our values, all applicants will receive consideration for employment regardless of: gender identity or expression, sexual orientation, race, ancestry, national origin, religion, age, marital/domestic partner status, (dis)ability, neurodivergence, or any other characteristic protected by law. Should you require any accommodations throughout the hiring process, we encourage you to reach out to your talent acquisition specialist.Note: All employees will be asked to sign a Consent for Disclosure of Personal Information in order to complete a background check. Job offers will be conditional upon results that the Company determines to be satisfactory.#LI-OF1

Company Name: Just Eat Takeaway

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