Director of Marketing – Recruitment Partners

Title of the Job: Director of Marketing

Location: Edmonton, AB

Job Description: Director of Marketing
Our client is looking for a Director of Marketing to join their team in Edmonton. The ideal candidate will be a hands-on, strategic marketer with a passion for brand storytelling, data-driven decision making, and a deep understanding of digital, social, and traditional marketing landscapes.Your success will be defined by your ability to:

• Develop and implement comprehensive marketing strategies aligned with company goals.
• Ensure brand consistency across all channels and personally address any issues related to brand reputation or deviations from brand standards.
• Oversee all digital marketing efforts, including but not limited to social media, SEM, SEO, public relations, website, and email campaigns.
• Lead and develop the marketing team.
• Develop and manage the marketing budget, ensuring efficient resource allocation.
• Collaborate with cross-functional teams, including operations, product development, and sales.
• Drive customer acquisition, retention, and loyalty programs.
• Develop comprehensive annual and quarterly plans for the marketing department to guide strategic direction and execution.
• Oversee the creation and implementation of national and local marketing campaigns.
• Create, review, and approve marketing content, including social media posts, blog articles, newsletters, and other digital and print materials.
• Work closely with franchise owners to develop local marketing strategies, providing personalized support for their specific marketing needs.
• Establish and maintain relationships with external partners, such as advertising agencies, designers, and media buyers, negotiating contracts and deliverables as needed.
• Conduct hands-on research into market trends, competitor activities, and customer preferences to inform marketing initiatives and strategy.
• Monitor marketing budgets, approve expenditures, and ensure that all activities are cost-effective and within budget.
• Coordinate company sponsored events, such as grand openings or promotional activities, overseeing the process from concept through to execution.
• Prepare and present detailed reports on marketing performance metrics to senior leadership, adjusting strategies based on data-driven insights.
• Contribute to the marketing efforts for new franchise openings, providing direct support to help locations grow and succeed.

Your strengths include:

• Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA or equivalent is an asset.
• 8+ years of marketing experience, with at least 3 years in a leadership role within the hospitality, retail, or F&B industries.
• Strong expertise in digital marketing, including SEO, SEM, paid social, and performance marketing.
• Proven track record of building and managing marketing teams.
• Exceptional communication and leadership skills with the ability to influence cross-functional teams.
• Experience working in fast-growing, multi-location environments is highly preferred.
• Passion for food, sustainability, and creating memorable guest experiences.

If you are interested in this role and meet the above criteria, please click the “Apply” button to send your resume directly to Jason Dick, Andre Donado, and Bobi-Jo Warner.Recruitment Partners Inc. is an Alberta-based, Alberta-focused recruitment firm. We are dedicated to building long-term relationships while securing top talent for Alberta’s best employers. At the heart of our efforts is a collaborative, consultative approach. We are proud of our team of consultants, who come with practical business experience, a strong network of professional contacts, and are focused on what is best for both clients and candidates. We will facilitate the best fit between client and candidate. This means reduced turnover, enhanced employee engagement, increased productivity, customer satisfaction, and more.Accounting & Finance – Engineering, Sales & Operations – Supply Chain – Human Resources – Office Support – TechnologyContact us today – Your Search Partner – www.recruitmentpartners.ca

Company Name: Recruitment Partners

Salary:

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