Director of Channel Marketing & Advocacy – Corning

Title of the Job: Director of Channel Marketing & Advocacy

Location: Montreal, QC

Job Description: Requisition Number: 65255Corning is vital to progress – in the industries we help shape and in the world we share.We invent life-changing technologies using materials science. Our scientific and manufacturing expertise, boundless curiosity, and commitment to purposeful invention place us at the center of the way the world interacts, works, learns, and lives.Our sustained investment in research, development, and invention means we’re always ready to solve the toughest challenges alongside our customers.Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.iBwave is the global leader at innovating and delivering a Solutions Portfolio that simplifies the lifecycle of converged networks and keeps the world connected. As the power behind great in-building & campus outdoor wireless enabling billions of end-users and devices, iBwave is the global industry standard. Our software solutions allow for smarter planning, design, and deployment of any wireless network project regardless of size, complexity, or technology. Along with innovative software, we are recognized for world-class support in 100 countries, providing the industry’s most comprehensive components database and a well-established certification program.Job Purpose:iBwave is seeking a dynamic and passionate Director of Channel Marketing & Advocacy to join our team. In this leadership role, you will be pivotal in shaping and executing our customer advocacy and partner marketing strategies, driving engagement through innovative marketing initiatives, and fostering strong relationships with our customers and partners. You will lead business growth initiatives through a robust and engaged community and supporting a team of professionals dedicated to enhancing the customer experience.Key Responsibilities:Partner & Channel Marketing Strategy:

• Develop and oversee a comprehensive partner and channel marketing strategy.
• Develop and deliver strategic content to support our partners.
• Oversee the creation and maintenance of dedicated portals for partner materials and support.
• Collaborate closely with sales and market development teams to align and enhance partner strategies.

Marketing Campaigns:

• Develop and execute comprehensive marketing campaigns to support partner engagement initiatives.
• Oversee the creation and distribution of regular newsletters and updates to the user communities.
• Monitor industry trends and best practices to continuously improve engagement strategies.

Sales Development:

• Create and execute effective sales strategies tailored to various channels.
• Analyze market trends, customer needs, and competitive landscapes to align strategies with company sales goals.
• Establish and maintain productive relationships with key partners.
• Negotiate agreements, resolve conflicts, and ensure partners meet sales targets alongside the sale team.

Leadership & Management:

• Lead, mentor, and develop a team of marketing and advocacy professionals.
• Set clear goals, provide regular feedback, and ensure the team meets its objectives.
• Collaborate with cross-functional teams to align strategies and drive business growth.

Customer Advocacy:

• Develop and oversee a comprehensive customer advocacy strategy.
• Identify, cultivate, and amplify customer advocates and success stories.
• Utilize customer feedback to drive continuous improvement in products and services.
• Lead a team to execute advocacy initiatives and measure their impact.
• Implement business objectives and metrics to support this area of focus and report on performance.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA or advanced degree preferred.
• Extensive (10+) experience in channel management, customer advocacy, community management, or a similar role within the SaaS industry.
• Proven leadership and team management skills.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Creative thinking and problem-solving abilities.
• Proficiency with CRM and marketing automation tools is a plus.

This position does not support immigration sponsorship.The range for this position is $114,469.00 – $157,395.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position are dependent on hours worked and may include medical, dental, vision, 401(k) plan, pension plan, life insurance coverage, disability benefits, and PTO.​Corning Puts YOU First!We are committed to supporting your health, financial, career development, and life goals as you grow professionally and personally to achieve your highest potential. All benefits begin as soon as you start your career at Corning.

• Our monetary peer-to-peer recognition program is tied to our

and celebrates you and your colleagues’ contributions. * Health and well-being benefits include medical, dental, vision, paid parental leave, mental health/substance use, fitness, and disease management programs.

• Financial benefits include a 401(k) savings plan with company matching contributions and a 100% company-paid pension benefit that grows steadily throughout your career.
• Companywide bonus and attractive short- and long-term compensation programs are available based on your role and responsibilities.
• Professional development programs help you grow and achieve your career goals.

We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request an accommodation, please contact us at .

Company Name: Corning

Salary: $114469 – 157395 per year

Apply for the job!