Digital Marketing Manager – Motorola Solutions

Title of the Job: Digital Marketing Manager

Location: Vancouver, BC

Job Description: Company OverviewAt Motorola Solutions, we’re guided by a shared purpose – helping people be their best in the moments that matter – and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We’re solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That’s mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We’re solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that’s critical to connect those in need with those who can help. The work we do here matters.Aperçu de l’entrepriseChez Motorola Solutions, nous sommes guidés par un objectif commun: aider les gens à donner le meilleur d’eux-mêmes dans les moments les plus importants – et nous sommes à la hauteur de notre engagement en créant des solutions sécurisées. Parce que les gens ne peuvent donner le meilleur d’eux-mêmes que lorsqu’ils se sentent en sécurité et qu’ils le sont. Nous créons des solutions sécurisées en développant les meilleures technologies intégrées à travers les écosystèmes de sûreté et de sécurité. Qu’il s’agisse d’appareils et de réseaux de communications essentiels, d’une sécurité vidéo et d’un contrôle d’accès basés sur l’IA ou d’une capacité d’unir la voix, vidéo et les données dans un seul centre de commandement. Nous créons des solutions sécurisées en connectant les agences de sécurité publique et les entreprises, permettant ainsi une collaboration essentielle entre les personnes qui ont besoin d’aide et les personnes pouvant aider. Le travail que nous accomplissons ici est primordial.Department Overview The Digital Recognition Network (DRN) operates within Motorola Solutions as a dynamic internal start-up, focusing on license plate recognition (LPR) technology and data insights. DRN includes the MVTRAC and Secure Collateral Management (SCM) brands, which collectively serve the financial services, automotive recovery, collections, and insurance markets. Our goal is to equip customers with the tools and data-driven insights necessary to make informed decisions and protect their financial interests.Job DescriptionWe’re looking for a results-driven Digital Marketing Manager to join our team. This role will focus on generating demand across our DRN, MVTRAC, and SCM brands. This position will be instrumental in developing and implementing lead-generation strategies that align with our sales goals and overall business objectives.Key Responsibilities:Establish and nurture partnerships with national and state associations, media outlets, and subject matter experts to expand our reach and influenceDevelop and execute demand-generation strategies to drive leads and grow the sales pipeline across digital and traditional channelsCreate and manage integrated marketing campaigns across various channels including email, social media, content marketing, PPC, SEO, and eventsAnalyze and report on campaign performance, providing actionable insights to optimize future initiativesEnhance marketing funnels to improve conversion rates and drive revenue growthCollaborate closely with the sales team to align on goals, ensuring seamless execution and achievement of business objectivesManage assigned budgets effectively, ensuring resources are allocated efficiently to maximize impactWho You Are:A strategic thinker with a proven track record in developing and executing successful demand-generation campaignsAnalytical, with the ability to translate data into actionable insights to optimize marketing performanceAn excellent communicator with strong collaboration skills, able to work effectively across teamsHighly organized, with the ability to manage multiple projects simultaneously and deliver results on timeQualifications:Bachelor’s degree in marketing, business, or a related fieldExperience in the financial services technology or automotive recovery sectors a plus3+ years of experience in demand generation, digital marketing, or a similar roleGoogle Ads certificationProven experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce)Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Tableau)Experience with ABM (Account-Based Marketing) strategies and tools a plusKnowledge of SEO, PPC, and content marketing best practicesCertification in Google Ads, Salesforce, or similar platformsOccasional travel for industry events, conferences, or team meetingsThe base salary range for this role $85,000-95,000 per year.#LI-MM1Basic Requirements

• High school diploma
• 3+ years of experience in demand generation, digital campaign management, and/or digital marketing

Travel Requirements 25-50%Relocation Provided NonePosition Type ExperiencedReferral Payment Plan NoEEO StatementMotorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please email .Motorola Solutions adopte, favorise et promeut les principes de diversité, d’équité et d’inclusion. Nous encourageons et accueillons les candidatures de toutes les personnes qualifiées, quelles que soient leur race, origines ethnique, religion ou croyance, orientation sexuelle, identité et expression sexuelle, statut d’anciens combattants ou tout autre statut protégé par la Loi.Nous sommes fiers de notre culture axée sur les personnes et les communautés, encourageant ainsi chaque Motorolan d’être la version la plus authentique de lui-même dans ses responsabilités afin de tenir la promesse d’un monde plus sécuritaire.Si vous souhaitez vous joindre à notre communauté mais croyez que vous ne possédez pas toutes les exigences requises pour le poste convoité, nous aimerions tout de même connaître les raisons pour lesquelles vous pensez être un excellent candidat pour notre équipe.Nous offrons également des mesures d’adaptation pendant toutes les étapes du processus d’embauche afin de favoriser l’inclusion des personnes vivant avec un handicap physique et/ou mental. Si vous avez besoin de mesures d’adaptation, svp nous faire parvenir un courriel à .

Company Name: Motorola Solutions

Salary: $85000 – 95000 per year

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