Marketing Specialist- maternity leave replacement – SysAid Technologies

Title of the Job: Marketing Specialist- maternity leave replacement

Location: Toronto, ON

Job Description: At SysAid, we’re on a mission to liberate organizations by putting AI to work for them and their people.We’re a high-growth SaaS company with over 4,000 customers in 140 countries, deployed in 42 languages. Our AI-powered IT Service Management platform is used daily by over 100,000 system administrators and impacts the daily working lives of over 9 million end users around the globe, enabling productivity to thrive and organizations to fulfill their purpose.As businesses worldwide accelerate digital transformation and adopt new technologies and workstyles, SysAid is positioned to revolutionize the industry with its innovative suite of capabilities and exciting roadmap. And as we grow, our employees grow with us!We’re on the lookout for a passionate and skilled Marketing Specialist temporarily for 6 months, with the possibility of an extension. This role is a maternity leave replacement, but there may be an opportunity to stay longer depending on business needs. In this role, you will be responsible for driving revenue opportunities through customer engagement, advocacy, and strategic marketing initiatives, ensuring our customers thrive and grow with us. You will make data-driven recommendations to ideate and execute initiatives that are aligned with the company’s global expansion growth targets.You will collaborate closely with cross-functional teams within the organization including Customer Revenue, Channel & Alliances Sales, and Product, and Product Marketing teams to create experiences and interactions that drive measurable revenue growth.What you’ll do

• Develop and execute multi-channel marketing strategies and programs focused on increasing expansion and retention for our growing customer install base.
• Analyze data to understand customer pain points, engagement, customer experience, and product adoption and usage to identify growth opportunities and make recommendations for improvement.
• Segment lists based on users’ behavior and engagement, and build effective conversion journeys.
• Drive customer advocacy initiatives and lead the integration of customer stories, testimonials, and visuals across marketing channels.
• Manage a program to drive traffic and positive reviews to third-party review sites to increase brand awareness and influence the buying process.
• Plan and execute regular events (webinars) to deepen relationships with customers and partners and nurture leads.
• Run ongoing A/B tests on different performance parameters and develop playbooks
• Regular tracking and reporting on campaign performance

• Bachelor’s degree in business, marketing, or a related field
• Minimum of 2 years experience in customer marketing or related B2B marketing roles in a global SaaS or tech company.
• Strong analytical skills with the ability to analyze data, make strategic recommendations based on customer journey and usage patterns, test, and optimize.
• Experience with email marketing, marketing automation, and webinar programs.
• Excellent verbal and written English communication skills with an ability to simplify messaging and tell a compelling and engaging story
• A self-motivated, result-driven, enthusiastic, team player with great interpersonal skills
• Proficiency in CRM tools. Advantage: SalesForce

Company Name: SysAid Technologies

Salary:

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