Sr. Digital Marketing Manager – Pursuit

Title of the Job: Sr. Digital Marketing Manager

Location: Vancouver, BC

Job Description: OverviewThe Sr. Digital Marketing Manager will lead the development and content evolutions of Flyover’s digital platforms and omni-channel marketing programs to create a positive guest experience at every digital touchpoint, while optimizing direct consumer revenue booking opportunities. This includes overseeing website development and maintenance to drive measurable results in visitation, engagement and conversion.Reporting to the Marketing Operations Director for Flyover, in this role you will work closely with other revenue team members, media agencies, IT professionals and external vendors to ensure that Flyover’s digital platforms and programs are supporting our strategic objectives and revenue targets.What is the compensation for this role?The wage for this role is 80K-90K yearly, and a full breakdown of benefits and perks will be discussed during the interview process.What will you do in this job?

• Collaborate with external agencies and internal cross-functional and geography teams to develop digital marketing plans that leverage paid and owned channel tactics.
• Oversee agency relationships that support our growth, ensuring accountability to results and bringing their expertise and scale to drive performance.
• Collaborate with geography marketing teams (in concert with agency) to establish seasonal ad briefs, including identification of primary audience(s), sales targets, budget and run dates.
• Manage day-to-day interactions with external agencies and partners, including delivery and management of performance media campaigns and content calendar, collaborating with internal cross-functional partners.
• Lead the continuous and strategic development of our digital platforms to offer the best guest experience and maximize direct consumer revenue.
• Collaborate with FOA IT Manager to ensure alignment with objectives and data policies, continued health and security of online platforms and strategic planning for future developments. As well as integration of ticketing and reservation systems into web platforms and guest data capture.
• Maintain web analytics and performance reporting systems and dashboards to provide insights into guest data and booking trends for revenue reporting and strategic planning.
• Manage email and SMS marketing tools and advise on best practices to ensure aligned outbound broadcast communications and owned nurture sequences with digital customer journey frameworks.
• Stay up-to-date and report on new digital technologies and best practices to stay current with digital marketing trends and requirements.
• Support the Marketing Operations Director and the larger Flyover revenue team with strategic planning all other tasks as directed.

What skills and experience do you need for this job?Ideal Experience

• A minimum of 3-5 years in digital marketing role, including strong knowledge of digital marketing principles.
• Experience in the hospitality or entertainment industry strongly preferred.
• Strong understanding of Google Analytics, Google Tag Manager and other SEO and user-experience reporting
• Experience working with media planning agencies would be considered an asset.
• Knowledge of current, best digital marketing practices and emerging digital technologies and trends.
• Knowledge and experience of web development principles, UX strategies and web infrastructure.
• Proficiency in computer skills required, including MS Office, Adobe CS suite, Content Management Systems (CMS).
• Excellent hospitality mindset and guest service skills, including dedicated service to “internal customers.”
• Must have the ability to plan, organize and execute work details on time and on budget

Ideal Behaviors and Traits

• Solid written and verbal communication skills.
• Strong “can-do,” attitude with willingness to be flexible and adaptable.
• Ability to make decisions, solve problems and exercise good judgment.
• Strong commitment to building positive working relationships.
• Willingness to work with a geographically dispersed team in a seasonal environment.
• Resourceful, with a curiosity to solve problems and create new solutions.
• Ability to organize and prioritize multiple tasks in a fast-paced environment.
• Sense of urgency to complete job duties accurately and in a timely manner.
• Sense of humor and ability to ‘let things roll’ when the unexpected happens.
• Hospitality and service-focused mindset including the need to work successfully with both internal and external partners.
• Strong sense of prioritization and focus to complete tasks.

This list describes at a high level what this job requires, but no job description can anticipate every single task, issue or project that could come up. Flyover reserves the right to adjust, reduce, add, or change job tasks as needed for the success of the business.To handle this job successfully, any person hired must be able to perform responsibilities as described. Flyover will make any reasonable accommodation to help a person with disabilities perform their job. This job will be based out of Vancouver, Canada or Chicago, Illinois. Current, legal ability to work in US or Canada is required. Some travel domestically and internationally may be required. A valid driver’s license and Passport is required.What will your work environment be like?ABOUT FLYOVER ATTRACTIONS
Experience the world like never before with Flyover. Our flying journeys immerse you in the essence of diverse destinations, capturing their beauty and spirit while sparking a sense of adventure and curiosity. Embark on a journey of awe-inspiring perspectives and unparalleled stories. Current locations include Vancouver BC, Reykjavik Iceland, Las Vegas Nevada and Chicago Illinois.ABOUT PURSUIT
Pursuit is a hospitality and attractions company that connects guests and staff to iconic places through unforgettable and inspiring experiences and strives to become the world’s leading provider of experiential adventure travel. Pursuit generates revenue and shareholder value as one of two business units operated by Viad, an S&P SmallCap 600 international experiential services company, traded on the New York Stock Exchange under the symbol VVI.We deliver rich travel experiences to the global market in iconic destinations through its unique hotels and lodges, recreational attractions, ground transportation services, retail, food and beverage, sightseeing, tours and travel productsClosingPursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics.
Pursuit places a high value on diverse backgrounds and experiences, recognizing that they serve as catalysts for creativity and innovation. We encourage individuals who are eligible to work in the USA to apply and join our inclusive team!We are working to eliminate barriers for applicants and team members from equity-deserving groups. If you can’t apply online or need accommodation during the application or hiring process, please contact our Talent & Acquisition Team at [email protected].We thank all candidates for their interest; however, please note that only applicants selected for further consideration will be contacted.#LI-AW1

Company Name: Pursuit

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