Senior Copywriter – Weber Shandwick

Title of the Job: Senior Copywriter

Location: Toronto, ON

Job Description: We are seeking a Copywriter with strong digital / social expertise to join our creative team. We are looking for someone with the right combination of conceptual approach, self-motivation, and writing skills necessary to create, sell, and execute impactful ideas for our clients. This person will be instrumental in defining the conceptual approach and direction for a variety of brands and assignments across a wide range of communication strategies and channels. They need to be obsessive about big ideas which earn attention and crafting compelling stories. We are looking for a specific type of person, someone who embodies talent and decency in equal measure.Responsibilities:

• Crafting stories and building brands through campaign level thinking and execution
• Remain current on industry, cultural, and technology trends, and look for opportunities to incorporate them into your creative concepts
• Work with art directors, designers, strategists, producers and other team members to flesh out the creative development of social media ideas and tactical executions
• Develop original concepts and executions with the intention of sparking conversation and engagement in the social media space. These ideas can be published across various social media channels, published through influencer channels, or may transcend social media, digital and traditional advertising.
• Ongoing development of new ideas, creative concepts, headlines, video scripts, social posts and various other forms of online/offline brand storytelling
• Presenting ideas and production-ready executions to internal and external stakeholders
• In all social media-specific concepts, be sure to understand various execution formats and incorporate creative/copy/layout best practices for various social media networks including Facebook, Instagram, X, Snapchat, LinkedIn and YouTube
• Write video-based story ideas with the complete understanding of the types of video formats that work best across various social networks (live, long-form, tap for audio, etc.)
• Ensure all creative adheres to existing brand guidelines and social media best practices
• Responsible for editing and proofing materials during all project phases
• Wear multiple hats: depending on your skills, there will be times when you will have to drive the creative process by playing multiple roles throughout concepting and execution phases

CORE REQUIREMENTS

• 4-5 years of copywriting experience in an agency or related field (advertising, digital, social media, publishing/content or public relations)
• Must be self-motivated, hard working, well organized, thick skinned and resilient to ever-changing timelines, requests, and deliverables
• Ongoing drive to understand emerging techniques, trends and philosophies in marketing, technology, interaction and social media
• Must have a portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced; we like chicken scratches).
• Bonus Skills: blogging, journalism, social community management

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.#LI-KG1

Company Name: Weber Shandwick

Salary:

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